PPC for Contractors & Home Builders

PPC for Contractors

If you need a more immediate boost to the number leads you receive, pay-per-click advertising is one of the most effective ways to accomplish that. Our team of Certified Google AdWords professionals will work with your construction company or contracting business to achieve your goals!

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Pay-Per-Click Marketing Strategy

Creating an effective PPC campaign takes take, research, and experience. Our PPC advertising specialist work hard to perfect their craft to deliver optimal results for each and every one of our clients. Whether through Google AdWords or Bing Ads, they will create a search engine marketing campaign to deliver the right customers!

The Right Keywords. Our PPC management team begins to build out a lead generation campaign by selecting search terms that users type-in that are most likely to lead to a potential lead. Whether you are a contractor, home builder, construction business, home services business, or just focus on home improvement, our team has the experience to deliver results!
Landing Pages are Important. One of the keys to the success of a pay-per-click campaign is the landing page that is used. It needs to explain what you are offering in a concise manner and provide a clear path to convert that customer into a lead. That usually manes displaying both a lead form and a phone number. The conversion rate of your landing page can really set the tone on overall profitability of your campaign.
Effective Ad Campaigns. Our SEM team is highly skilled at writing effective ad copy to maximize click-through rates. The higher rate that people click, generally the lower cost per click you will ultimately have to pay. This pays huge dividends when working towards a positive return on investment.

On-Going PPC Management

One thing about online marketing is that it is always evolving. Our digital marketing specialists never get comfortable and are continuously looking for ways to generate more phone calls and leads for our customers.

Testing of Ad Copy. Part of the fun of online advertising is the testing, tweaking, and ultimately seeking a better result. Our team is always looking for that next best ad that will hit a home-run.

Analyzing User Habits. Using Google Analytics, our team is able to gain insight as to how user interact with your website and learning about what interests them. This data can help influence recommendations around landing pages, website design, and ad copy.

Keyword Performance. As part of the optimization work that we do, we are constantly looking at the data behind the keywords in your campaign. Making sure that we have the right bids set and that the keywords are delivering leads plays an important role in us delivering a positive ROI for your business.

PPC Campaign Reports

Each client of our is assigned a Brand Success Manager that will guide them every step of the way. We want to educate our clients and explain the reasons why we do what we do. Through this level of transparency, our clients get to see all the work that is involved in delivering a successful campaign, ultimately proving our value to your business.

Ad Budget. Our team will discuss with you an appropriate ad budget for your campaign and then report back to you what was actually spent, while also detailing how many leads you received for your money.

Lead Data. Through our online dashboard, you will be able to see how many leads and phone calls your paid search campaign generated at any given moment.

Insite Dashboard. Our proprietary dashboard allows you to see everything you want to know about your campaign. You will be able to see tasks performed, the amount that has been spent, the number of visitors received, and the number of leads generated.

How We Helped Magnolia Homes Increase Traffic by 146% and Generate More Home Sales

Founded in 1987, Magnolia Homes has become the Home Builder of Choice for those seeking a truly custom home built with an uncompromised commitment to quality.

Perseverance and a positive attitude has guided Magnolia Homes for the past 40 years. It is why Magnolia Homes has enjoyed such success, coupled with the heart and soul they put into every home they build. “That extra touch” is not a slogan for Magnolia Homes; it’s what they do every day, and what they believe every single day.

Frequently Asked Questions

What is PPC?

PPC, also known as pay-per-click, is a method of advertising commonly associated with ads located in the search results of search engines such as Google and Bing. An advertiser will pay a fee for every click on their advertisement. It is a very popular form of advertising because the quality of traffic can be controled by choosing which keywords you want your ads displayed under.
What search ad networks do you work with?

Our team is certified with both Google Adwords and Bing Ads from Microsoft. Between those two platforms, over 90% of the U.S. search traffic is covered.
When could I begin to see results?

As soon as we launch your campaign, you could start having leads being delivered that very same day. Over time, the volume of leads should increase as your campaign is optimized.

Why pay-per-click advertising important?

Successful online marketing strategies utilize a diverse mix of methods. PPC is a great compliment to search engine optimization and social media marketing, because it offers a fairly stable lead source of highly interested customers.
Should my business use PPC advertising?

You may offer a better service than the competition, but does that help if customers can’t find you? PPC can provide a steady source of traffic and leads for your business.
How much does PPC ads cost?

Our campaign management team will work with you to set an appropriate budget. We are very skilled with contractor marketing, and we are continuously working to deliver profitable leads to our clients.